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Why Apple is Falling

Apple is one of the biggest tech companies in the world. It’s hard to imagine a world without iPhones or iPads or even the Mac. Apple’s done a lot to popularize everything from personal computers to smartphones. But unless Apple strives remote spy cell phone to change its ways, it may no longer be the leader of the free world it once was.

Quality is Slipping

While Apple’s product sales may be holding steady, Apple is starting to slide in one crucial area- product quality. Back in the day, Apple was renowned for offering quality personal computers and, now, smartphones. Sure, Macs were often more expensive than Window PCs but you knew that you were getting a reliable system. And Apple’s iPhones were some of the first popular smartphones out there but people didn’t just love them for what they could do- they loved them because they worked.

But now even that’s starting to slip. Take the iPhone 6 for example. People reported that the phones would actually bend in their pocket. Unresponsive touchscreens were a huge problem. And the phones themselves were clunky and prone to overheating. iOS 8 and 9 have been widely criticized for featuring apps that crash and taking an unseemly long time to load. This was far from the case back when the iPhone first came out in 2007, where consumers, for the most part, had a reliable, easy to use product. This goes hand in hand with another one of Apple’s biggest problems…

Apple is Complacent

Apple is dealing with the same problem Microsoft had back in the ‘00s. Apple’s quickly becoming a little too comfortable. We all know that marketplace competition is one of the best tools when it comes to inspiring creativity and forcing companies to continue improving their products. When you have to compete against other companies in order to win customers, you do whatever you can to grab their attention.

Apple has some pretty serious competition when it comes to Google’s Android. But that’s it. Apple’s gotten pretty comfortable with the customers it does have, relying on the fact that iPhone users will stick with iPhones no matter what Apple does. Lately, Apple hasn’t really done much to actually improve the iPhone. The biggest change that came with the iPhone 6 and the 6s was the addition of 3-D touch, which wasn’t really a game changer nor a feature fans were really clamoring for. Without serious innovation, it’s really only a matter of time before Google, Samsung or another company quickly overtakes Apple’s market share and attracts former brand loyalists.

Apple Needs to Listen to Consumers

Users weren’t asking for thinner phones. And yet that’s what Apple’s striving for with each iteration of the iPhone. The phones are getting thinner. And with thinner phones, there’s less storage space, poorer sound quality (making it hard to actually use an iPhone as a phone), and the phones simply become more fragile. What people actually want? More storage space to meet the demands of bigger, more sophisticated apps. Durability, so users don’t have to rush out and buy a $60 case just to make sure their phones can survive being dropped on the bus. Users want more battery life, stable software, and so on.

No More Yearly Releases

Honestly, we don’t need a new iPhone every year. Apple seems to be under the delusion that fans will drop everything and buy a new iPhone every single year. With the pressure to constantly release a new device, it’s no wonder that Apple is having trouble innovating their devices. That’s too much pressure for any company to deal with, much less Apple. The best thing they can do is hold off from yearly phone releases and focus on deeper innovations of their platform. Give users a real reason to buy a new phone besides wanting to keep up with the Joneses.

What Apple needs to do is start focusing on quality not quantity. This is how Apple will climb back to the top.